Human Beings or Data Source

Data Source vs Humans

Surprisingly where there is so much talk about customized offerings and personal touch, for firms and startups we are not a human being but a data source and we are treated in a similar way.
What website we clicked, what we are sharing on FB and twitter and many more data collection points that companies vouch can help in offering us just the perfect solution.
If a firm gathers my date of birth and starts offering me stuff based on my zodiac sign…how long would that sustain?
If really #datacollection have reached its heights of perfection in terms of customized offerings… I would like to see a mother-kid or father-kid relation growing with just the virtual connect…
The crux of the matter not treat us as a data source…we are human beings…!